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For immediate release:
May 19, 2021
Contact:
Megan Wiltsie 202-483-7382
Martinsburg, W.Va. – “I am I, not MEAT.” It’s a message from fish that appears on PETA’s new billboard across the street from local Long John Silver’s, calling for the company to be the first seafood chain to offer one of the latest in healthy and organic food: vegan fish.
PETA is stepping up its efforts following the release of the Netflix documentary. Sea piracywhich explores the global fishing industry and challenges the notion of “sustainable” fisheries. The group praised the film for explaining how human actions cause widespread environmental destruction.
“Puff, golden brown vegan fish is exactly what Long John Silver’s needs to satisfy visitors who know fish as the sea. a lifenot seafood, ”says Daniel Katz, PETA’s director of campaigns. “The PETA billboard is a helpful reminder that behind every plate of grilled fish or shrimp is an animal that has a family and a personality.”
More fish die each year for food – billions in US waters alone – than all other animals combined. These animals, now known to feel pain as keenly as mammals, have long-term memory and sing underwater, stabbed, crushed, gasped, or cut and gutted, often conscious. Aquafarms, containing thousands of fish prone to lice infestation due to rearing in dirty and cramped enclosures, are creating an ecological disaster.
PETA – whose motto, in part, is that “the animals are not ours to eat,” and which opposes specisism, a worldview based on human superiority, notes that many varieties of artificial fish are available today, including Golden Fishless Filets Gardein and Good Catch’s Plant. Tuna-based, new plant-based shrimp from New Wave Foods and Sophie’s Kitchen vegan crab cakes.
The billboard is located at 2035 Edwin Miller Blvd.
For more information please visit PETA.org or subscribe to the group on Twitter, Facebook, or Instagram…
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